Super Bowl LIX Event Report — Bringing Next-Generation AR Experiences to Over 100 Million Viewers with FOX Sports —
02.14.2025
Kudan participated in Super Bowl LIX, held in the United States on February 9, 2025, in collaboration with FOX Sports. Together, we showcased an innovative next-generation AR experience, powered by Kudan’s proprietary high-frequency 3D LiDAR SLAM tracking software. This report highlights the key outcomes and impact of this groundbreaking technology at the event.
(Reference Press Release) February 5, 2025: “Kudan Collaborates with FOX Sports to Revolutionize Super Bowl Broadcast with Advanced SLAM-Powered AR Technology”
This next-generation AR experience, made possible by Kudan’s SLAM technology, enables real-timeAR graphics, enhancing the viewing experience with greater depth and immersion. Making its global debut at Super Bowl LIX, this technology was successfully integrated into various segments of the broadcast, including the spectacular opening sequence, player introductions, performance highlights, and updates on game progress. By seamlessly integrating AR into these moments, the storytelling of the event was elevated, effectively maximizing the impact and scale of each visual presentation.
In-game Broadcast Footage
Inside FOX Sports’ AR Control Room During the Game
Kudan SLAM-equipped Camera Used at the Venue
Additionally, this implementation successfully achieved the anticipated technical and creative objectives, marking a significant milestone. Kudan, together with FOX Sports and other key stakeholders, celebrated the success of this landmark initiative, which was realized on one of the world’s largest sports stages.
On-site Attendance of the Kudan USA Team (CEO Juan Wee, Lead Perception and Autonomous Systems Engineer Atul Hari), Zac Fields (SVP at FOX Sports), and Tim Demers (VP at SkyCam)
Looking ahead, Kudan will continue to explore further applications of next-generation AR technology in collaboration with FOX Sports, aiming to drive innovation and deliver even more immersive and engaging broadcast experiences.
About Kudan Inc.
Kudan is a leading provider of Artificial Perception and Artificial Intelligence technologies, enabling next-generation solutions in mobile mapping, digital twins, robotics, and autonomous driving. With its advanced visual navigation, perception and spatial intelligence technologies, Kudan is at the forefront of digital transformation, empowering businesses to bridge the physical and digital worlds seamlessly, and ensuring scalable deployments of autonomous machines in dynamic environments with great accuracy and reliability.
For more information, please refer to Kudan’s website at https://www.kudan.io/.
■Company Details
Name: Kudan Inc.
Securities Code: 4425 (TSE Growth)
Representative: CEO Daiu Ko
■For more details, please contact us from here.
