Kudan Collaborates with FOX Sports to Revolutionize Super Bowl Broadcast with Advanced SLAM-Powered AR Technology

Kudan Inc. (headquarters in Shibuya-ku, Tokyo; CEO Daiu Ko), a global leader in Simultaneous Localization and Mapping (SLAM) technology, is thrilled to announce its collaboration with FOX Sports to redefine augmented reality (AR) experiences in live sports broadcasting. This collaboration will debut at the upcoming Super Bowl LIX, where Kudan’s patent-pending high-frequency 3D LiDAR SLAM tracking software will power next-generation AR enhancements, delivering an unprecedented viewing experience for immersive sports entertainment.

Kudan’s real-time SLAM technology enables ultra-precise 3D spatial tracking without relying on external positioning systems, unlocking new possibilities for AR in live sports. By integrating this technology into the SkyCam’s computer-controlled, stabilized, cable-suspended camera system, and FOX Sports’ broadcast workflows, Kudan will empower real-time AR graphics and visual enhancements that are seamlessly anchored to the game dynamics.

“We are excited to collaborate with FOX Sports to bring the next generation of AR experiences to one of the biggest sporting events in the world,” said Juan Wee, CEO at Kudan USA LLC, “Our SLAM technology ensures high-frequency tracking with exceptional accuracy, enabling real-time AR overlays that enhance storytelling and provide viewers with a richer, more immersive Super Bowl broadcast.”

The collaboration between Kudan and FOX Sports marks a significant leap in sports broadcasting innovation. By leveraging Kudan’s cutting-edge SLAM capabilities, FOX Sports can introduce dynamic, real-time AR visualizations, including engaging visualization of entire scenes, player analytics and game statistics, and other data-driven enhancements that are tightly synchronized with the game’s fast-paced action. For the first time, the entire 3D space of the field will be leveraged, providing an unparalleled level of viewer engagement in live sports broadcasting.

“Over the past 6 months we’ve been working with Kudan to find a robust tracking solution for AR graphics on a flying camera.” said Zac Fields, Senior Vice President at FOX Sports. “We are incredibly excited for the world to see the final results on the world’s biggest stage.”

As more than 100 million viewers around the world tune in for the Super Bowl, Kudan and FOX Sports are set to demonstrate the transformative potential of SLAM-driven AR in live sports production. This groundbreaking initiative marks just the beginning of a broader collaboration to realize immersive broadcasting across a wide range of sporting events in the future.

About Super Bowl LIX
Date & Time: Sunday 5:30 PM (CST), February 9, 2025 / Monday 8:30 AM (JST), February 10, 2025
Location:  Caesars Superdome, New Orleans, Louisiana
https://www.nfl.com/super-bowl/

About Kudan Inc.
Kudan is a deep tech research and development company specializing in algorithms for artificial perception (AP). As a complement to artificial intelligence (AI), AP functions allow machines to develop autonomy. Currently, Kudan is licensing its technology for next-generation solution areas such as digital twin, robotics and autonomous driving.
For more information, please refer to Kudan’s website at https://www.kudan.io/.

■Company Details
Name: Kudan Inc.
Securities Code: 4425 (TSE Growth)
Representative: CEO Daiu Ko

■For more details, please contact us from here.